“The launch of the new advert represents a pivotal moment in our campaign with Disney,” said Mike Cantlay, Chairman of VisitScotland.

Carradale-born Piper Lorne MacDougall plays on the ad - as he does on the soundtrack of the film. World-famous Scottish landmarks such as the Ring of Brodgar in Orkney, Castle Kilchurn on Loch Awe and Eilean Donan Castle feature in the advert. VisitScotland and Disney have worked together on the ad to showcase the country that inspired the filmmakers with images from the film interwoven with real life scenes from Scotland. The new 30-second ad, which is voiced by Neil Oliver, will be broadcast on some of the world’s largest networks and in cinemas before the film, taking creative inspiration from the theme “Scotland. The number of American visitors increased by 15% last year and it is Scotland’s biggest overseas market, with more than 400,000 visitors spending $484 million every year. The timing of the campaign is crucial, with this market showing encouraging signs of recovery. The campaign will see the airing of VisitScotland’s first TV commercial in North America in ten years - thanks to a major funding boost by the Scottish Government.

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